Product of the Year awards is the UK's largest, independent and most representative consumer vote into product innovation; with more than 10,000 consumers voting in this year's survey conducted by TNS.
Consumers voted for the ‘must have' products which they believe are genuinely ‘new and improved' or in some way groundbreaking.
This year's survey split products into thirty-five categories.
Listerine Total Care Sensitive was voted Product of the Year in the ‘oral care' category.
Johnson and Johnson, oral care brand manager Emma Howe said, ‘We are delighted to receive the Product of the Year 2010 Award for Listerine Sensitive.
'We are pleased also that consumers recognise that Listerine Total Care Sensitive provides total protection for sensitive teeth.
'It is clinically proven to target the multiple causes of sensitivity by: protecting nerve endings against that sharp sudden sensitive feeling, through Potassium Nitrate; strengthening and protecting tooth enamel, even between the teeth through fluoride; killing up to 99% of oral bacteria, in lab tests only, which can cause gums to recede and expose sensitive areas; keeping gums healthier as it cleans hard to reach places that brushing may miss; and reducing plaque formation by up to 56% more than brushing alone.'
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I use Listerine Sensitive everyday and it's brilliant, so I can completely understand why it won product of the year. I used to suffer terribly from cold water and things like ice cream, and it actually affected what I would eat or drink. However after using Listerine, it doesn't really affect me and I don't have to think about whether I should eat or drink something, which is a big weight off my mind.
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